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By: Charlie Essmeier
Affiliate marketing has changed the face of retail in recent years. As a method of increasing sales, businesses that offer retail products have started to enlist help through affiliates - people who promote their product for them in exchange for a part of the sales price. The affiliates don't actually sell the product; they merely advertise it or create Web pages that evaluate or promote the product. Their ads or Websites will have special links that lead to the retailer's site, and if the customer buys, both the affiliate and the retailer make money.
It is a good system for both seller and affiliate; the seller only pays if the affiliate produces a paying customer and the affiliate never has to stock any merchandise. The market can be brutally competitive, though, as there are hundreds of thousands of individuals on the Web who are trying to make money through affiliate sales. Each individual who is involved in affiliate marketing is trying to find some sort of "edge" that will separate them from their competition.
These products might be computer programs or electronic books, but they might also be physical things, such as personal computers or other electronic items. One way to for an affiliate to simplify the process and make it easier to make sales is to limit the products that she promotes to already known items. Although it is possible to make money selling a terrific new product that no one knows anything about, it is generally a lot easier to promote a product that the public already wants.
There are a lot of companies that will pay you to promote products that are already popular - MP3 players, laptop computers, or popular pieces of commercial software are good examples. There are many large online retailers that have affiliate programs, so it isn't all that hard to promote these types of products. As the general public is already looking for name brand laptop computers, for instance, they will be regularly searching for them on the Internet. All you need to do is to promote the merchandise in such a way that they can locate your ad or Website. This is much easier than to "create" a market for a new, unproven product.
It can be difficult enough trying to make money on the Internet without making it more complicated by advertising merchandise that no one knows anything about. Make it easier on yourself by starting in a small way and advertising things the public already knows that they want.
Copyright 2007 by Retro Marketing. Charles Essmeier is the owner of Retro-Marketing.com, a firm devoted to affiliate marketing and a site about a new product called Ewen Chia's Autopilot Profits.
Affiliate marketing has changed the face of retail in recent years. As a method of increasing sales, businesses that offer retail products have started to enlist help through affiliates - people who promote their product for them in exchange for a part of the sales price. The affiliates don't actually sell the product; they merely advertise it or create Web pages that evaluate or promote the product. Their ads or Websites will have special links that lead to the retailer's site, and if the customer buys, both the affiliate and the retailer make money.
It is a good system for both seller and affiliate; the seller only pays if the affiliate produces a paying customer and the affiliate never has to stock any merchandise. The market can be brutally competitive, though, as there are hundreds of thousands of individuals on the Web who are trying to make money through affiliate sales. Each individual who is involved in affiliate marketing is trying to find some sort of "edge" that will separate them from their competition.
These products might be computer programs or electronic books, but they might also be physical things, such as personal computers or other electronic items. One way to for an affiliate to simplify the process and make it easier to make sales is to limit the products that she promotes to already known items. Although it is possible to make money selling a terrific new product that no one knows anything about, it is generally a lot easier to promote a product that the public already wants.
There are a lot of companies that will pay you to promote products that are already popular - MP3 players, laptop computers, or popular pieces of commercial software are good examples. There are many large online retailers that have affiliate programs, so it isn't all that hard to promote these types of products. As the general public is already looking for name brand laptop computers, for instance, they will be regularly searching for them on the Internet. All you need to do is to promote the merchandise in such a way that they can locate your ad or Website. This is much easier than to "create" a market for a new, unproven product.
It can be difficult enough trying to make money on the Internet without making it more complicated by advertising merchandise that no one knows anything about. Make it easier on yourself by starting in a small way and advertising things the public already knows that they want.
Copyright 2007 by Retro Marketing. Charles Essmeier is the owner of Retro-Marketing.com, a firm devoted to affiliate marketing and a site about a new product called Ewen Chia's Autopilot Profits.
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